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For fifty years, the story of Grand Seiko has been the story of a team’s dedication to perfecting the deceptively simple idea of creating the ideal watch. Though times change and Seiko’s watchmaking technology has evolved rapidly, the spirit and essence of Grand Seiko has remained the same. For fifty years, Grand Seiko has stood for the same simple yet exacting ideals. And so it will be for the next fifty years. And beyond.